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March 31 @ 9:00 am - 2:30 pm

Workshop: Reversing the Downward Trends for Farmers Market

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Farmers across the Northeast have reported marked decreases in consumer participation at farmers markets and reduced sales. Reports from farmers and market managers indicate sales were down anywhere from 20% to 70% over previous annual sales.

To understand this trend, market leaders, Extension agents, and other market professionals in 4 northeastern states developed a consumer survey to begin to understand what drives consumer decisions in purchasing local food and their attitudes towards shopping at farmers markets. The survey collected results from 3,847 participants during the summer of 2018. Based on survey results, the team developed a market manager and vendor toolkit titled, A Toolkit for Adapting Farmers Markets to Match Consumer Trends”

The University of Maryland Extension Agricultural Marketing program is holding a workshop featuring resources from the tool kit, handouts, and marketing strategies that examine how to build farmers markets that match what our customers are looking for in a local foods shopping. Valuable information on pricing, Cottage Foods at Farmers Markets, and supplemental food nutrition programs will also be presented.

DATE: TuesdayMarch 31 , 2020

TIME: 9:00 am to 2:30 pm

LOCATION: Maryland Agricultural Research Center, 1114 Shawan Road, Cockeysville, MD 21030

COST: $35.00 (Lunch included)

REGISTRATION: Registration is through the University of Maryland Extension Eventbrite on-line system at or by calling 301-432-2767 ext. 301. Pre-payment and registration are required for this workshop.


Lessons from, A Toolkit for Adapting Farmers Markets to Match Consumer Trends Laura Biasillo, Agricultural Economic Development Specialist, Cornell University Extension, and Board of Director -Farmer’s Market Federation of NY

Why People Buy Ginger Myers, Marketing Specialist, University of Maryland Extension

Farmers Market Nutrition Program Weida Stoecker, Maryland Department of Agriculture

Cottage Foods at Farmers Markets TBA, Maryland Department of Health

Services and Resources to Help Grow Markets TBA, Maryland Farmers Market Association

If you require special accommodations or further information about the workshop content, contact Ginger S. Myers, University of Maryland Extension Specialist at [email protected], 301-432-2767 ext.338.

Event Details
When: March 31
Time: 9:00 am - 2:30 pm
Cost: $30
Event Location
Maryland Agricultural Research Center
1114 Shawan Road
Cockeysville, MD 21030 United States
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